Get to know us

Victoria Bradfield, the founder of Beloved Apothecary, is a dedicated herbalist, loving mother, devoted wife, and passionate advocate for natural wellness. Located in Athens, GA, Beloved Apothecary operates alongside our thriving food forest, community garden, and herb garden, all owned by Victoria and her husband. We are driven by a deep-rooted commitment to providing our community with access to organic foods, medicinal herbs, and natural products.

Our primary objective is to empower individuals within the community by sharing knowledge on sustainable crop cultivation, foraging for food and medicine, and harnessing the healing potential of nature. As new parents ourselves, we have a special focus on catering to the needs of mothers and children, ensuring their well-being and vibrant health.

We warmly invite you to explore the various opportunities we offer, including community garden participation, seedling sales, exciting new product launches, enriching medicine-making courses, enlightening plant walks, engaging workshops, and much more. Your support of Beloved Apothecary is greatly valued and appreciated as we strive to make a positive impact on the community while uplifting small businesses.

Our Mission

We honor the intelligence of plants and the role their gifts play in our well-being. We are committed to being ethical and respectful stewards of the land, growing all organic and sustainable herbs and planting seeds for future generations. It is our passion to connect our community with botanical medicine by providing raw materials, education, and naturally crafted products. We believe this is a bridge that will empower our community to reclaim our health and collective environment.

How We Take Action

Quality Creations

Our primary aim is to provide our customers with formulations that are potent, pure, and clean, delivering transformative results for their well-being. However, our mission encompasses more than just creating exceptional products. We are dedicated to empowering individuals to take charge of their health journey. We firmly believe that everyone deserves the right to make informed decisions about their well-being, and we are committed to equipping them with the necessary tools and knowledge to achieve their health goals. This unwavering commitment to both quality products and empowering our customers sets us apart and fuels our passion for what we do.

Herbal Leadership

We firmly believe in our responsibility to empower individuals in their health journeys. Through our extensive research and expertise, we offer innovative solutions and products that are backed by scientific studies and rooted in herbal remedies. Whether it's finding natural alternatives for common ailments or developing personalized health plans, our aim is to guide and support our customers in achieving optimal well-being. We understand the importance of informed choices and provide transparent information, enabling individuals to make educated decisions about their health. With our commitment to scientific rigor and herbal wisdom, we are dedicated to serving as a trusted partner on the path to better health.

In the Field

We are dedicated to supporting our community by offering various opportunities for growth and learning. Through our programs, we empower individuals with valuable knowledge and skills in a range of topics. From permaculture and germination techniques to gardening and medicine making, we provide comprehensive training that enables individuals to thrive in their pursuits. Additionally, we offer guidance on running a small business, mastering the art of vending, and even website building. Our goal is to equip our fellow community members with the necessary tools to succeed in their chosen fields. Furthermore, we emphasize the importance of sustainable practices by providing training on harvesting and processing herbs. Our commitment to fostering a strong and knowledgeable community drives us to continually offer these valuable resources.

Herbal Education

At our organization, we offer a range of monthly herbal workshops designed to educate and empower individuals interested in the world of plants. These workshops encompass various activities such as plant walks, medicinal cooking courses, medicine making, and plant education courses. Our aim is to provide a comprehensive understanding of the healing properties and benefits that herbs can offer. Participants will have the opportunity to explore the natural world through guided plant walks, learn how to incorporate herbs into their culinary pursuits, and gain hands-on experience in creating their own herbal remedies. In addition to the workshops, we also offer access to a wide selection of herbal formulas and recipes, enabling individuals to continue their learning and exploration at home. Join us on this journey of discovering the magic and potential of plants in our everyday lives!

Environmental Awareness

Beloved is dedicated to combating climate change in every aspect of our operations. We work tirelessly to adapt and implement sustainable practices. One of our initiatives involves promoting diversity among pollinator plants to support the declining bee population. To further support bees, we have partnered with local beekeepers and have placed beehives right by our garden. Additionally, we make a conscious effort to minimize waste by utilizing compost and recycling. Water conservation is also a priority for us, and we have implemented drip water irrigation systems to ensure efficient usage. Through these efforts, Beloved aims to make a positive impact on the environment and contribute to a more sustainable future.

Regenerative Organic Agriculture

At Beloved Apothecary, we firmly believe that quality products begin with nurturing healthy soil. We are dedicated to the principles of regenerative organic agriculture, not just within our own practices but also in collaboration with our sourcing partners. By prioritizing regenerative techniques, we are actively working towards replenishing the health of the soil and promoting long-term sustainability. We understand that the foundation of any high-quality product lies in the well-being of the land it is cultivated on. Through our commitment to regenerative organic agriculture, we aim to ensure that our customers receive products that are not only of exceptional quality but also contribute to a healthier environment. At Beloved Apothecary, we are proud to be part of a movement that values the health of the soil as the starting point for truly exceptional products.

Responsible Partnership

Beloved believes that strong relationships are the foundation of their success. They actively seek out partnerships with like-minded individuals and organizations who are dedicated to promoting personal well-being, caring for the planet, and conducting business responsibly. By aligning with these values, Beloved aims to create a positive impact on society. They understand that by collaborating with others who share their commitments, they can achieve even greater results in promoting a healthier and more sustainable world. Beloved values the importance of these relationships and strives to nurture and grow them, as they believe that by working together, they can make a meaningful difference in the lives of individuals and the health of our planet.

Ethical Sourcing

Beloved focuses on responsible sourcing and partnering with growers who practice organic and biodynamic agriculture practices. It's important to prioritize ethical and fair trade practices when sourcing ingredients. Beloved seeks out well trusted sources and ensures that ingredients are certified ethically traded. This commitment to ethical sourcing aligns with our values and helps to support sustainable and responsible practices in the industry.

Community Support

Beloved strongly believes that significant change begins in one's local community, and as a company, it feels a deep sense of responsibility towards the communities in which it operates. To genuinely live its mission, Beloved goes beyond just donating its products; it also dedicates its time to these local communities. By actively participating and giving back, Beloved strives to embody its mission fully. The company's commitment to not only donating products but also investing time demonstrates its unwavering dedication. Through this involvement, Beloved aims to foster meaningful connections and create a long-lasting positive impact. Beloved recognizes that local community engagement is vital for driving positive change and enhancing the well-being of those it serves.